AI Video CreationAI 视频创作学习
Learn to Create with AI. Start with One Idea.学会用 AI 创作，从一个想法开始。
Have an idea for a video but are unsure how to get started?
Discover how AI video creation works through practical demonstrations and guided learning. Explore the process, experiment with creative ideas and learn how to turn your ideas into visual content.
你有视频创意，却不知道如何开始吗？
通过实际示范与引导式学习，认识 AI 视频创作的操作流程，尝试不同的创意，并学习如何将想法转化为视觉内容。
You do not need to be an expert. Start with curiosity, learn through practice and build your confidence one step at a time.
你不需要成为专家。从好奇开始，通过实践学习，一步一步建立创作信心。
Start learning. Discover your creative possibilities.开始学习，探索自己的创作可能。
Malaysia AI Video Market: Now and Next马来西亚 AI 视频市场：现在与未来
Only Malaysian evidence about AI video: local campaigns, adoption stage, audience signals and the rules taking shape.只采用与 AI 视频有关的马来西亚证据：本地活动、采用阶段、受众信号，以及正在成形的规则。
Verdict: worth learning now. Start narrow, learn fast.结论：值得现在投入学习。先从小处起步，快速积累。
Malaysia’s AI video market is early, not empty. Leading brands have shown it works at campaign scale, most agencies and advertisers are still piloting, and the rules are being written now. Early, practical and responsible skill is the advantage.马来西亚的 AI 视频市场是“早期”，而不是“空白”。领先品牌已证明它能做到活动级规模，多数广告公司与广告主仍在试点，规则也正在制定。早期、务实且负责任的技能，就是优势。
Now现在
PROOF实例
Two national-day campaigns used AI video: CelcomDigi’s ‘Projek My Malaysia’, billed as the market’s first crowdsourced AI film built from hundreds of submissions, and TM × Grey’s personalised ‘AIDENTITI’ AI music-video clips两个国庆活动已使用 AI 视频：CelcomDigi 的《Projek My Malaysia》号称市场首部众包 AI 影片，由数百份投稿组成；TM × Grey 则推出个性化的“AIDENTITI”AI 音乐视频
LBB Online, MarkeTech APAC (2023)
STAGE阶段
Where many Malaysian agencies and advertisers still are with generative AI video, while Astro AWANI tests AI avatars and PropertyGuru Malaysia tries AI-enhanced walkthrough videos许多马来西亚广告公司与广告主在生成式 AI 视频上仍处于试点阶段；Astro AWANI 在测试 AI 虚拟形象，PropertyGuru Malaysia 则尝试 AI 增强的看房视频
Marketing Magazine Malaysia
AUDIENCE受众
Malaysian agency leaders say audiences are not yet wowed by AI ads, so AI video must deliver meaning, not just novelty马来西亚广告业领袖指出，受众尚未被 AI 广告“惊艳”，AI 视频必须靠内容意义取胜，而非只靠新鲜感
Marketing-Interactive (Havas Malaysia, Dentsu Creative Malaysia)
RULES规则
Malaysia’s Risk Mitigation Code took effect on 1 June: platforms must help users identify AI-generated and manipulated content马来西亚风险缓解守则于 6 月 1 日生效：平台须协助用户识别 AI 生成与被操纵的内容
Malay Mail (1 Jun 2026), Online Safety Act 2025
Next未来
UNDER CONSIDERATION
MCMC has been weighing licensing rules for AI apps to curb deepfakes.MCMC 一直在研究为 AI 应用设立牌照规则，以遏制深度伪造。
NST (Sep 2025)
CONSULTATION, JUL 2026
MyIPO has proposed amending the Copyright Act 1987, including a legal framework for AI’s use of copyrighted works.MyIPO 已提议修订《1987 年版权法令》，包括为 AI 使用版权作品建立法律框架。
MyIPO consultation, via The Star, MarkeTech APAC (Jul 2026)
AGENCY OUTLOOK
Dentsu Creative Malaysia’s CEO expects AI to be explored more in visual and video formats.Dentsu Creative Malaysia 行政总裁预期，AI 将更多用于视觉与视频形式。
Marketing-Interactive
What It Means for AI Video这对 AI 视频意味着什么
Proven in flagship campaigns, early in everyday use旗舰活动已验证，日常应用仍属早期
Big brands have shown AI video at campaign scale, yet most agencies and advertisers are still piloting. Everyday business use has barely started.
大品牌已展示 AI 视频的活动级规模，但多数广告公司与广告主仍在试点。一般企业的日常应用才刚起步。
Novelty has worn off, craft matters新鲜感已过，工艺才是关键
Local agency leaders say Malaysian audiences are not moved by AI for its own sake. A clear story and local relevance decide whether an AI video works.
本地广告业领袖指出，马来西亚受众不会因为“用了 AI”而被打动。清晰的故事与在地相关性，才决定 AI 视频是否有效。
Local, multilingual video is a natural fit在地与多语言视频是天然优势
Local industry commentary points to generative AI enabling many video variations, each tailored by language, geography or audience. Malaysian brands already speak English, Chinese and Malay.
本地业界评论指出，生成式 AI 让品牌能按语言、地区或受众，制作大量不同版本的视频。马来西亚品牌本来就要面对英文、华文与马来文受众。
Rules are arriving: labelling now, copyright next规则将至：现在是标示，接着是版权
Labelling expectations are in force since June 2026, while licensing for AI apps and an AI copyright framework are under consideration.
自 2026 年 6 月起已有标示要求，AI 应用牌照与 AI 版权框架则在研究之中。
Operating Plan: Where to Start行动方案：从哪里开始
Pick one use case选定一个应用场景
Start with a single product demo or short promo, where video has a direct commercial purpose.
先从单一产品展示或短宣传片开始，让视频有明确的商业目的。
Build a repeatable workflow建立可重复的流程
Idea, script, visuals, edit, review. Document each step so results can be repeated and improved.
构思、脚本、画面、剪辑、检视。记录每个步骤，让成果可复制、可改进。
Track cost and results记录成本与效果
Note the credits used per finished clip and which versions earn views or enquiries. Decide with data, not hype.
记录每支成片所用的点数，以及哪些版本带来观看或咨询。用数据而非热度做决定。
Label and review标示并把关
Disclose AI-generated content, avoid using real people’s likeness or others’ copyrighted work without permission, and review every clip before publishing.
标明 AI 生成内容，未经许可不使用真人形象或他人的版权作品，发布前逐一检视。
Where AI Video FitsAI 视频适用的场景
Product presentation产品展示
Short-form social content短视频社交内容
Training and explainer videos培训与讲解视频
Multilingual campaigns多语言宣传内容
AI video is not a passing curiosity for me.对我而言，AI 视频不是一时的好奇。
It is a craft I am committed to practising, studying and sharing, and I use Malaysian market data to decide what is worth learning next.
这是我愿意长期实践、钻研并分享的创作领域，并以马来西亚市场数据判断下一步值得学习的方向。
Practice over theory实践多于理论
I learn by making videos: testing prompts, comparing results and refining the workflow.
我通过实际制作来学习：测试指令、比较生成结果、优化流程。
A production mindset以制作流程思考
My background in project coordination shapes how I see AI video: a workflow of idea, script, visuals and review, not a one-click trick.
项目统筹的背景，让我把 AI 视频看作由构思、脚本、画面到检视的完整流程，而不是一键完成的技巧。
Data before hype数据先于热潮
I follow Malaysian market data to judge where AI video genuinely helps, and where it does not.
我参考马来西亚的市场数据，判断 AI 视频在哪些场景真正有用，哪些则不然。
Honest about limits坦诚面对局限
I am still learning, and I say so. Platform costs, credit use and results vary, and I share them openly.
我仍在学习，也会如实说明。平台费用、点数消耗与生成效果各不相同，我会坦白分享。
What Can You Learn?你可以学到什么？
Understand the Creative Process认识创作流程
Learn the basic steps involved in AI video creation, from developing an idea to exploring the available generation tools.
了解 AI 视频创作的基本步骤，从构思创意到认识相关生成工具。
Turn Ideas into Visual Content将想法转化为视觉内容
Explore how prompts, visual references and creative direction can help you develop video concepts.
认识如何通过文字指令、视觉参考与创意方向，逐步发展视频构想。
Learn Through Practical Demonstrations通过实际示范学习
Follow guided demonstrations, understand the workflow and practise the steps yourself whenever access and available credits permit.
跟随操作示范，了解创作流程，并在具备相应平台权限与点数的情况下亲自练习。
Develop Your Own Creative Approach建立自己的创作方法
Experiment with different ideas, observe the results and learn how to refine your approach through practice.
尝试不同的创意，观察生成结果，并在实践中逐步调整自己的创作方法。
Share What You Learn分享你的学习经验
Build practical knowledge that you can share with friends, colleagues and other aspiring creators.
累积实用经验，并将所学分享给朋友、同事及其他有兴趣的创作者。
Who Is This Learning For?哪些人适合参与？
No advanced technical knowledge is required to join the session.参加分享会，不需要具备专业技术知识。
Aspiring Creators创作新手
You want to explore AI video creation but need a practical starting point.
你想认识 AI 视频创作，却需要一个实际可行的入门方式。
Content Creators内容创作者
You want to explore new ways to develop videos and creative content.
你希望探索制作视频与创意内容的新方法。
Small Business Owners中小企业经营者
You want to understand how AI-generated videos may support product presentations, marketing content and business communication.
你希望了解 AI 视频如何应用于产品展示、营销内容与商业沟通。
Marketing and Creative Teams营销与创意团队
You want to explore AI-assisted workflows for content planning and creative experimentation.
你希望探索 AI 辅助内容规划与创意测试的工作流程。
Curious Learners对 AI 感兴趣的学习者
You simply want to understand what AI video tools can do and whether they suit your needs.
你只是想了解 AI 视频工具的用途，以及它们是否适合自己的需求。
The 3-Hour Session3 小时分享安排
One focused session: understand the process, see it demonstrated, then practise and plan your next step.一场集中的分享：认识流程、观看示范，再亲自练习并规划下一步。
Per participant, for 3 hours of guided sharing每位参与者，含 3 小时引导式分享
- 3 hours of guided sharing3 小时引导式分享
- Guidance, workflow and live demonstrations入门指导、流程讲解与现场示范
- Platform credits are not included平台点数不包含在内
Understand the creative process~60 min认识创作流程
How AI video creation works, from developing an idea to the available generation tools, plus a snapshot of the Malaysian market.
了解 AI 视频创作如何运作，从构思创意到相关生成工具，并认识马来西亚的市场概况。
See it done: guided demonstrations~60 min实际示范
Prompts, visual references and creative direction, shown step by step in live demonstrations.
通过实际示范，逐步展示文字指令、视觉参考与创意方向。
Practise, refine and plan~60 min练习、调整与规划
Try the workflow where access and credits permit, learn to refine results, and understand platform costs and responsible use.
在具备权限与点数的情况下亲自练习，学习调整生成结果，并了解平台费用与负责任使用。
Timings are a guide and may be adjusted.各部分时间仅供参考，可能调整。
One Clear Fee. Transparent Platform Costs.费用清楚，平台费用另计。
The session fee is RM68. Platform usage is separate.分享会费用为 RM68，平台使用费用另计。
What does RM68 cover?RM68 包含什么？
- A 3-hour guided sharing session.3 小时的引导式分享。
- Introductory learning guidance.入门学习指导。
- Explanation of the basic workflow.基本操作流程讲解。
- Practical demonstrations during the session.学习期间的实际操作示范。
What is not included?哪些费用不包含？
- Platform credits used for video generation.视频生成所需的平台点数。
- Paid subscriptions or premium features, where applicable.适用情况下的付费订阅或高级功能。
- Any other charges imposed by the platform.平台规定的其他相关费用。
The RM68 session fee covers the 3-hour guided session. Generating AI videos, however, may require platform credits, such as tokens or Sparks, depending on the platform’s system. These credits are used for actual generation and may need to be purchased separately.
RM68 分享会费用涵盖 3 小时的引导式分享。不过，实际生成 AI 视频时，可能需要使用平台点数，例如 Tokens 或 Sparks，具体取决于平台的系统。这些点数用于视频生成，可能需要另外付费购买。
Participants are responsible for their own platform accounts, credit purchases and usage charges. No platform purchase is required merely to attend the session, although personal hands-on generation may require available credits.
参与者需自行负责个人平台账户、点数购买及相关使用费用。单纯参加分享会不要求购买平台服务，但若要亲自生成视频，则可能需要具备可用点数。
Before making any purchase, please check the platform’s current pricing, credit consumption and terms of use.
购买前，请先确认平台最新收费、点数消耗规则及使用条款。
Learn first. Understand the costs. Decide what works for you.先学习，了解费用，再决定适合自己的方式。
Not About Being an Expert. About Learning Together.不必成为专家，从一起学习开始。
AI tools continue to develop, and there is always something new to explore. Instead of waiting until you know everything, start by learning the basics, testing ideas and sharing useful discoveries.
AI 工具不断发展，总有新的功能与方法值得探索。与其等到什么都懂才开始，不如先学习基础、尝试创意，并分享实用的发现。
My approach is to learn through practice, explain what I understand in simple terms and help others take their first steps.
我的方式是通过实践学习，用简单易懂的语言分享自己掌握的知识，并帮助其他人迈出第一步。
You do not need to know every answer to help someone get started. Sometimes, sharing one useful lesson is enough to make a difference.
你不必知道所有答案才能帮助别人入门。有时候，分享一项实用经验，就足以帮助另一个人开始。
From Learning to Sharing从个人学习到知识分享
Learn something useful.学会实用技能
Create something meaningful.创作有价值的内容
Help someone else begin.帮助其他人迈出第一步
Imagine learning a useful technique today and sharing it with another person tomorrow. As more learners practise, exchange experiences and help newcomers, knowledge can reach more people through a growing network of peer learning.
想象今天学会一项实用技巧，明天就能分享给另一个人。当更多学习者开始实践、交流经验并协助新手，知识便有机会通过同伴学习网络传递给更多人。
The long-term vision is to encourage learners to become confident creators and, when ready, share their experience with others.
我们的长期方向，是鼓励学习者逐渐成为有信心的创作者，并在准备充分后，将自己的经验分享给其他人。
Your Next Step Starts Here从这里开始你的下一步
You do not need a perfect idea, professional equipment or years of experience to explore AI video creation. You need a starting point, an open mind and the willingness to practise.
探索 AI 视频创作，不需要完美的创意、专业设备或多年的经验。你需要的是一个起点、开放的心态，以及愿意亲自尝试的行动。
Join the 3-hour guided session (RM68) to understand the process, explore the possibilities and decide how you would like to continue.
参加 3 小时的引导式分享（RM68），了解创作流程、探索不同可能，再决定自己想如何继续学习。
Start with learning. Continue with practice. Share through experience.从学习开始，通过实践成长，以经验分享传递知识。